Privacy Policy
Last updated on March 20, 2025
A transparent handling of personal data is a very important concern for us. This privacy policy informs you about which personal data we collect, for what purpose, and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.
Which data we collect
General personal data
We process your general personal data. Personal data refers to any type of information relating to an identifiable natural person. A natural person is identifiable if conclusions about their identity can be drawn from the available information.
Example: Your name, IP address, and home address are personal data.
Data provided by you
You often provide us with your personal data yourself. Whenever you enter and submit your personal data to us, it is considered provided to us. The transmission of data to us is generally voluntary but sometimes mandatory to use our services.
Example: You enter your data in a contact form or sign up for a newsletter.
Collected data
When you use our services, we sometimes collect your data without your active involvement. This typically includes data about your device and your user behavior.
Example: We collect data about the operating system of the device you used to access our website.
Product development
We strive to continuously improve our offerings. For this purpose, we use your personal data to develop and enhance our products and services.
Example: We collect data on visitor behavior on the website to continually improve user-friendliness.
Data sharing
We share your personal data with companies that can independently decide how to use the data. This usually happens when it is required to comply with legal regulations, when an outstanding claim is transferred to a debt collection agency, or to detect fraudulent activities.
Example: A legal regulation obliges us to share your data with an authority.
Worldwide
We collaborate with providers from around the world to process your personal data. This allows us to benefit from global offerings and rely on the best and most reliable services. In some cases, the country to which the data is exported may not have the same data protection standards as the European Union.
Example: We use the services of a cloud provider like Google, which is based in the USA.
Which services we use
Google Analytics
We use Google Analytics on our website, a service provided by Google Ireland Ltd., Google Building Gordon House, Barrow St, Dublin 4, Ireland, with its headquarters at Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (collectively “Google”).
What Data Do We Process?
Google Analytics is a web analysis service used to collect information about website usage. In particular, the following information may be collected:
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IP address
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Technical information such as browser, operating system, or screen resolution
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Interactions on the website
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Duration of the visit
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Time and date of the website visit
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Referrer URL
The IP address is anonymized by Google Analytics, making it impossible to link it to an individual. When a visitor accesses our website for the first time, Google Analytics may generate an identifier to recognize the visitor on subsequent visits. If you are logged into your Google account, data processing may also occur across devices.
For What Purpose Do We Process the Data?
Your IP address is used to determine your approximate location. The information derived from this allows us to measure the relevance of our offerings in different regions. We also use the IP address to identify where website visitors come from. Technical information is processed to ensure the website displays satisfactorily on every device. Interactions, duration, time, and date are collected so we can evaluate and optimize our marketing campaigns and offerings based on this data. Additionally, this data helps us understand how visitors interact with our website and which content is popular with which visitors. The referrer URL is processed to measure the effectiveness and analyze various marketing channels.
On What Legal Basis Do We Process the Data?
The legal basis for this processing is your consent pursuant to Art. 6(1)(a) GDPR.
To Whom Do We Share the Data?
The sharing of data by us is governed by our statements on data sharing. Since Google is a transnational company, your data may be transferred by Google worldwide, particularly to the USA, where Google’s headquarters are located — a country where legislation may not ensure an adequate level of data protection.
Google Tag Manager
How Does Google Web Fonts Work?
We use so-called web fonts provided by Google on our website to ensure a uniform display of fonts. When you visit one of our pages, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
What Information Do You Share With Us and How Is It Used?
The browser you use establishes a connection to Google’s servers. This allows Google to know that our website has been accessed via your IP address. If your browser does not support web fonts, a standard font from your computer will be used.
Why Are We Allowed to Use Google Web Fonts?
The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online offerings. For more information about Google Web Fonts, see the Google Web Fonts FAQs: https://developers.google.com/fonts/faq.